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Health Estates Journal

What would you do?

In August 2017 the company Digital Missives asked to me design a full page ad for one of their companies L8guard (that’s the ad on the left). It was to be included in the up and coming ‘Health Estates Journal’ and was duly published in their show supplement.

In the same publication exactly one year on the ‘Health Estates Journal’ was published carrying this ‘Armitage Shanks’ ad (the one on the right).

Is this too much of a coincidence to ignore? Has somebody crossed the line here? Or do I apply the old adage ‘Imitation is the sincerest form of flattery’.

Your comments would be very welcome:

e: keith@row1graphics.co.uk